- Exclusive Chinese Multiplatform Sailing Team
- Fully Endorsed and Supported by the Chinese Central Government
- Based in Shanghai – fully backed by the Shanghai Government
- Exclusive Chinese Team in the ‘Extreme Sailing Series’
- Exclusive Chinese Team in the ‘World Match Racing Tour’ Series
- Chinese athletes recruits from all over China (key strategy)
- Trained by the Best Sailors in the World (sailors already confirmed)
- Chinese Sailing Academy to train Chinese sailors (with seasonal regional bases)
- Extensive Media Coverage in China and Worldwide (Reality TV Show, TV, Online, Print)
- Catalyst to propelling China into a new multi-billion dollar hi-tech marine industry
- Commitment to Social Causes – Marine Conservation Education in China
ChinaSpirit is a Partnership between ChinaSpirit, the Government, local businesses and social organisations:
- Multiplatform means sailing in multiple regattas at the same time
- Multiplatform means Continuous Training and Event Calendar
- Multiplatform means Continuous Exposure and Extensive Media Coverage
- every week, every month, all year, in China and worldwide
- All regattas are existing and proven marketing platforms in China and worldwide
- The Best in the World to China: 3 of the best worldwide skippers have already joined ChinaSpirit
- Combining Sailing and Cultural activities (arts, painting, sculpture, performing arts…) in oceans and rivers
- Official World record sailings with mostly Chinese sailors
- Equilibrium between results and Chinese sailors: target is always a Podium finish (1st, 2nd or 3rd) for each race with the most Chinese sailors.
- “Creation of Heroes” – promotion of Chinese traditional values through a select reality TV show broadcast nationally